Mitsubishi is a brand that is all about marching to the beat of your own drum. We encourage customers and employees alike to “find their own lane,” and pursue dreams and passions. It takes a special person to have independence and a vision for themselves. That’s why Mitsubishi seeks to set its own standards without worrying about the competition, because when you’re a trendsetter, you need the right vehicle for the job.
Nearly a century ago, Mitsubishi made history by introducing the first-ever mass-production passenger car to the Japanese market, the Mitsubishi Model-A. This was followed by decades of success, until the World Wars hit Japan; even still, the president of Mitsubishi held fast and maintained good relations with American and British business partners even after World War II. This neutrality is what afforded Mitsubishi continual success even after the war.
During the 1970’s, Mitsubishi seeks to establish a presence in the American market and partners with American-made brand Dodge. The partnership proves successful as the company builds and distributes the Dodge Colt in the American market in order to make a name for itself. This same year, Mitsubishi launches the Galant GTO in Japan with a 4G-Series engine. Mitsubishi develops its infamous Lancer nameplate within a few years after, entering the Lancer 1600GSR in the East African Safari Rally and easily besting the competition. In 1976, Mitsubishi develops the Silent Shaft engine, which allows reduced engine noise and smoother performance, and licenses the technology to brands such as Porsche, Saab, and Fiat.
In 1980, Mitsubishi becomes the first brand to engineer and sell a turbocharged diesel engine in a passenger car to the Japanese market. Subsequently, the brand pursued the further development of turbocharged engines, as well as introducing the first Active Controlled Suspension in the Galant VR-4 in 1989. Before the end of the decade, the Galant VR-4 is named Import Car of the Year by Motor Trend.
Mitsubishi’s success with innovative design and engineering continues into the 90s, when the brand designs the world’s first traction control system. This is followed by the development of the 3000GT, which utilizes active aerodynamics to increase downforce at higher speeds -- one of the first performance cars to use this technology. Strides during this decade and the next include the first Gas Direct Injection engine, eco-friendly hybrids and electric vehicles, and advance all-wheel drive systems.
Today, Mitsubishi has a great line-up of vehicles that are constantly being upgraded to go with the times. The new 2017 Mitsubishi Outlander has over 100 improvements and is a competitor in the SUV market. With the retirement of the Mitsubishi Lancer Evo, we hope to expect another, even better sedan to take its place. As Mitsubishi continues to grow and expand, it is clear that Mitsubishi will continue to innovate and adapt to its environment, while also staying true to who we are.
For more information about current Mitsubishi models, stop by Pete Moore Mitsubishi in Pensacola, FL for all the latest!